The three components of a media plan are as follows. Media planning notes akbar peerbhoy college of commerce and. Media planning definition entrepreneur small business. One of the trends occurring in different business industries right now is the usage of social media as a marketing and advertising tool. Pdf on jan 1, 2009, lynn sudburyriley and others published modern media.
Media planning and strategy development activities. Media planning a series of decisions involving the delivery of messages to audiences. Some even use it for the purposes of providing better customer service. Choosing media strategies 294 channel planning software 300 chapter eleven evaluating and selecting media vehicles 303 determining media values for magazines 304 target reach, composition, and costefficiency 304. Increase member base, recruit new members, draw physical traffic to facility a. The allinone social media strategy workbook 3 assess your social media presence before you create a social media marketing plan, its important to conduct a social media audit. Media planners perform the following basic functions.
Media terminology media planning a series of decisions involving the delivery of messages to audiences. Taking stock of your current social media accounts and networks, as well as the number and efficacy of users and owners. Marketing strategy and media planning 9 what a media planner needs to know 9 situation analysis. Media objectives goals to be attained by the media strategy and. This is the comprehensive report that contains the components of marketing plan of nike inc. Thats why its important to put together a media plan for your advertising campaign. A media plan provides a strategic roadmap for media. Strategies serve as a means for achieving set objectives and goals. The concept of imc and a range of scientific models for media planning have. Media the various categories of delivery systems, including broadcast and print media. Media strategy decisions on how the media objectives can be attained. Social media marketing plan template for word, pdf.
Course goals and student learning objectives by the end you will have examined a wide range of challenges and procedures involved in the process of media planning buying and the evaluation of media plans. Media planning and strategy development involves a series of sequential activities which are. Sample social media strategic plan this plan includes the tactical objectives to be used to accomplish the primary social media goals identified by mcnelley media on behalf of company name. After the decisions are finalised the media plan is organized. New media offer greater possibilities for reaching.